Did the word apple bring any meaning to the brand / company name Apple? Or, is it the other way around?

It’s not the word apple which brought meaning to the brand Apple. It’s what the company Apple did that brought meaning to the word apple.​

The same, of course, is true for every new name.​

This is what I face as a professional namer – business / brand / domain. Many clients want names with meaning, some seeking Sanskrit words which have a particular connotation, for example.

Sometimes, I quote ​to them ​the above about Apple.

Yet it’s my job to coin names that would help the business / brand / domain gain easier traction to success.

It’s funny (pure fun, actually), but that’s the kind of contradiction we live with.

This is inspired by my reply to Vani Kola‘s post / poll about brand / business naming.

#yeswenamedit #envission

Coverage in Marwar magazine

The November December 2008 issue of Marwar magazine has carried a 4 page article based on an interview by Melanie Fernandes. The interview happened in the lounge at the Four Season’s Hotel in Worli, Mumbai. Marwar is a premium, bimonthly glossy magazine featuring people who hail from the region of the same name – broadly the state of Rajasthan in northwestern India.

I have posted this on Issuu, link here:
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A PDF file is attached here.