Did the word apple bring any meaning to the brand / company name Apple? Or, is it the other way around?

It’s not the word apple which brought meaning to the brand Apple. It’s what the company Apple did that brought meaning to the word apple.

The same, of course, is true for every new name.​

This is what I face as a professional namer – business / brand / domain. Many clients want names with meaning, some seeking Sanskrit words which have a particular connotation, for example.

Sometimes, I quote ​to them ​the above about Apple.

Yet it’s my job to coin names that would help the business / brand / domain gain easier traction to success.

It’s funny (pure fun, actually), but that’s the kind of contradiction we live with.

This is inspired by my reply to Vani Kola‘s post / poll about brand / business naming.

#yeswenamedit #envission

Indian Tradition is about Luxury and Craftsmanship

Indeed surprising though heartening when a government official voices such views. Speaking at the CII-ET Dialogue on Luxury, Amitabh Kant, secretary in Department of Industrial Policy and Promotion, Government of India said that “Indian tradition is about luxury and craftsmanship. We need to nurture that. I am a great believer in upmarket branding of products. I believe luxury is about differentiation.” Read the full report here : http://bit.ly/amitabh-kant.

Department of Industrial Policy and Promotion secretary Amitabh Kant
“I am a great believer in upmarket branding of products. I believe luxury is about differentiation.”