Did the word apple bring any meaning to the brand / company name Apple? Or, is it the other way around?

It’s not the word apple which brought meaning to the brand Apple. It’s what the company Apple did that brought meaning to the word apple.​ The same, of course, is true for every new name.​ This is what I face as a professional namer – business / brand / domain. Many clients want names with … Continue reading Did the word apple bring any meaning to the brand / company name Apple? Or, is it the other way around?